When Apex Retail Solutions approached Novus Engage, they were spending substantial ad budgets on Google and Meta with inconsistent lead quality. Here is how we overhauled their acquisition engine.
The Challenge: High CPA and Unqualified Traffic
Previous agencies ran traffic directly to a generic corporate homepage with vague form fields. Conversion rates hovered under 1.2%, and the sales team spent hours filtering tire-kickers.
The Solution: Dedicated Funnel & Pre-Qualification
We designed a high-speed Next.js landing page with an interactive qualification questionnaire. Buyers selected their transaction volume, pain point, and budget upfront, delivering warm, pre-qualified opportunities directly into their CRM.
The Results: 3.8x Creative ROAS
Within 60 days, cost-per-qualified-lead dropped by 54%, and closed commercial contracts increased by 3.8x.
Satyam Kapoor
CEO & Founder, Novus Engage
Founder of Novus Engage, engineering high-converting creative pipelines, commercial video production, and paid acquisition funnels for growth brands.
